About Us
About Us
It’s funny, really. We’re a digital marketing company, but for us it always goes back to the people.
We would be nothing without our people. Our dedicated team and the stellar clients we get to partner with.
Above all, our values remain:
- Your Local Marketing Team, Wherever You May Be
- All Your Digital Marketing, In One Easy Place
- Driven By Data, Guided By Heart
All while staying affordable, accessible, and accountable for our SMB clients. Because Digital Should Be Personal.
Without further ado, meet the team at Gig Strategic!
Max – CEO
Max Mohr joined Gig Strategic back in 2020, starting off as the company’s first full-time employee. Through the years and rising up the ranks, he assumed the helm as CEO of Gig Strategic officially at the start of 2025.
As CEO, Max oversees the strategy, community presence, teambuilding, and sales process at Gig. He is frequently found networking in the Charlottesville community, through the Chamber, CBIC Events, and more. He is driven to serve the company and our clients, helping business owners understand the digital landscape in simple terms, and devising a strategy to conquer it.
Max graduated from The College Of William and Mary with a degree in Linguistics, and spent two years teaching English in South Korea before settling in Charlottesville. Outside of work, Max is a singer-songwriter and performing musician under the name ‘Max Mandu‘. He also enjoys fitness, biking, languages, and being a part of his church community.
Tiffany – Director Of Client Services
As Director of Client Services with Gig Strategic, Tiffany’s focus is on client satisfaction and retention, and she does all she can to ensure our clients are heard, understood, and taken care of. She makes sure that their business needs are being met while providing ideas for the future.
Tiffany was born and raised in Charlottesville, Virginia, and joined the Gig Strategic team in 2021. Her academic journey took her through Piedmont Virginia Community College, then to Liberty University, where she completed her Bachelor’s in Business Administration with a concentration in Marketing.
At Gig Strategic, Tiffany finds fulfillment in helping small business owners feel confident about their online presence. She understands that digital marketing can be overwhelming, and she enjoys guiding clients through the process to make it more approachable and effective.
Outside of work, Tiffany loves playing with her daughter, photography, traveling, and spending time with family and friends.
Wesley – Account Associate
Wesley is a Charlottesville native with a passion for local business.
As an Account Associate for Gig Strategic, Wesley fosters client relationships every step of the way from intro conversations to monthly reporting. He also contributes to Gig’s content through our social media, newsletter, and client blogs.
His favorite part of the job is watching plans start as an idea then develop into a working strategy.
Wesley’s educational journey took him through Albemarle High School, then the University of Mary Washington. Outside of Gig, Wesley loves being active. Favorite activities include going to the gym, golf, and coaching soccer for both Albemarle and Skyline Elite.
Daniela – Web Developer
Daniela Esparza is the Web Developer at Gig Strategic. Born and raised in Edinburg, Texas, she has been creating websites since the age of 15. With an entrepreneurial spirit that started when she was young, Daniela has always been passionate about building and bringing ideas to life.
At Gig Strategic, Daniela designs and develops fast, SEO-friendly WordPress websites and landing pages. She focuses on clean structure, Core Web Vitals, and easy content management, making sure each site not only looks great but also performs effectively. She enjoys helping clients feel proud of their online presence by creating websites that are simple, functional, and impactful.
Outside of Gig, Daniela enjoys going to the gym, reading, and spending time with her friends and family.
James
James Burton is the original Founder of Gig Strategic, starting the company back in 2019. He has a true heart for Charlottesville and the local business economy. This fuels his passion to help local business owners understand and conquer the digital world.
He started Gig Strategic because he saw a need for a truly full-service digital marketing company, dedicated to helping local & regional businesses. With decades in Charlottesville and years of digital know-how working with Fortune 100 companies, it was the perfect alignment.
James graduated from the University of Virginia and is also a dedicated Caps hockey fan. He is a dedicated husband and father to his two children. He is also now the Lead Campus Pastor for The Point Church in Waynesboro, VA.
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