Today’s business must begin with a digital end in mind.  From website development to listing distribution and reputation management it is essential that key components of your business are in place from the start.  Proper set up, tagging and benchmarking  gives you, the business owner, a clear understanding of where your business lives in the digital landscape.

After the birth of your business on line, your brand must be developed, defined and distributed through your website to search engines and through social channels to your target audience.  Content development, search optimization and community management tells the story of who you are, how you are different from your competitors and why customers should choose your product or service.

Once you have established presence and developed your brand, it is time to shout from the mountaintops.  This is where smart, targeted digital marketing drives converting traffic from chosen channels to your site, your phone, or your brick and mortar location.  With budgets determined and success metrics established growing revenue through paid channels is a must for long term success.