About Us

Gig Strategic

We are dedicated to helping local business owners understand, manage, and benefit from their online presence. We know how hard it is to keep track of everything going on in the digital world. Business owners often face the challenges of not knowing where to start, and what to prioritize. 

We solve this problem. We help folks get up to speed with their online visibility, social media, SEO, websites, and digital advertising. Let us take everything digital off your plate, so you can focus on what you really enjoy about your business.

What We Do For Our Clients

Establishing Your Presence

Digital is now the ground floor. Setting up the key components of your business online is crucial from the start. This includes your website, listings in online directories, and review management, to name a few. As a business owner, you need a clear picture or where your business lives in the digital landscape. This is what we provide from Day 1.

Developing Your Brand

Branding isn’t a one-time logo project. It is a constant approach that underlines every part of your website, your presence, your communication, and your customer service.

In the digital world, branding techniques include content development, SEO, social media strategy, and more. Who are you, really? Why should customers choose your over competitors? Branding answers these questions and more. 

Amplifying Your Voice

You have the foundation. You have the brand. Now, it’s time to shout it from the mountaintops!

This is where smart, targeted digital advertising comes in to make sure 1,000s of your target customers are seeing your message. This can take many forms –  Google Search, Display, Video, Social Media, Connected TV, and more. Paid advertising is essential for growing long-term revenue.

Meet The Team

James Burton

James Burton


James Burton is a digital marketing fanatic, through and through. He has a true heart for Charlottesville and the local business economy. This fuels his passion to help local business owners understand and conquer the digital world. 

James started Gig Strategic in 2019 because he saw a need for a truly full-service digital marketing company, dedicated to helping local & regional businesses. With decades in Charlottesville, and years of digital know-how working with Fortune 100 companies, he was the perfect one for the job. Gig Strategic has grown exponentially since its founding, partnering with dozens of businesses around Charlottesville, Richmond, and even as far away as Vermont and Arizona. 

James graduated from the University of Virginia and is also a dedicated Caps hockey fan. Outside of work, some of his passions include spending time with his family and supporting local non-profits. Beyond helping business owners, his favorite part about Gig is building a strong team, helping them reach their career goals, and growing in success together. 

A core member of Gig Strategic since summer 2020, Max is the first full-time employee to grow with the company since its founding. During his initial tenure as Digital Marketing Manager, he has worked across virtually all our service areas and types of marketing strategy, including Google Ads, Analytics, SEO, Social Media, Content Writing, Website Development, and Photography. Now as Client Development Manager, he oversees Gig’s efforts to grow client relationships. 

Prior to Gig Strategic, Max graduated from William & Mary summa cum laude with a degree in Linguistics. After college, he spent two years teaching English in South Korea. While traveling, he built up his social media and blogging portfolio to gain a foothold in the marketing world. Upon his return to the U.S., Max combined his analytical, creative, and strategic abilities to succeed with Gig Strategic.

Outside of the office, he enjoys playing music as ‘Max Mandu’, hiking the Blue Ridge Mountains, and taking road trips. 

Max Mohr

Max Mohr


Tiffany Harrell

Tiffany Harrell


Born and raised in Charlottesville Virginia, Tiffany joined Gig Strategic in late 2021. She oversees the daily operations of Gig Strategic, with a special focus on SEO (Search Engine Optimization), Social Media Content & Graphic Creation, and Google Ads. Tiffany received her Associates from Piedmont Virginia Community College and then transferred to Liberty University where she received her Bachelor’s in Business Administration: Marketing. 

While attending Liberty, she traveled to Greece for 3 months to work with an anti-human trafficking organization. This experience showed her the importance of humanitarian work and how having a good marketing strategy can truly make a difference for an organization. 

Tiffany’s favorite part of working at Gig is helping relieve stress for small business owners. Creating an online presence can seem daunting and she wants to show them that it doesn’t have to be! Outside of work, Tiffany is passionate about photography, travel, and spending time with family and friends.