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These days, it’s no secret that social media is one of the most common ways businesses can connect with current and potential customers. However, to build a strong audience and solidify your place in your chosen industry, doing the bare minimum simply doesn’t cut it anymore. That’s why the team of Richmond social media marketing experts from Gig Strategic has collected some tips for you here to help you go above and beyond the competition!

1. Create Personal Content to Forge a Connection

 One of the best ways to make your social media content work for you is to forge a personal connection with your clients. This means helping consumers put a face to your company/brand. You can do this by sharing behind-the-scenes pictures or videos. It will give them a better idea of the work culture you embrace and your corporate vision. Additionally, it helps build trust among your audience, making them more likely to choose your goods/services over competitors.

2. Create a Conversation

 When it comes to social media, don’t be afraid to interact directly with your followers. Having a conversation, liking their posts, and responding to comments shows that you’re actively engaging with them and truly caring about what they have to say. This will not only make your posts get more shares and likes but also increase customer retention and get them excited about your products. Even doing something as simple as hosting different social media competitions or offering rewards and incentives when users share posts about your products and services can do wonders for expanding your reach.

3. Take Advantage of Hashtags

 Using hashtags in your social media posts is important because they connect your posts with different accounts and social media channels that are based on the same topic. It’s a great way to attract users who just might happen to be searching for the products/services you offer. Often, using 2-3 targeted hashtags in posts is recommended.

4. Get Creative with Video Content

Today’s leading social media experts will tell you that video marketing on social media channels is essential. On some channels, like Facebook and YouTube, it’s important your videos are professional, with high production quality. But with certain channels like Snapchat and TikTok, you can get more creative and make short, fun, and informative videos that are more relaxed and personal.

Contact us today for social media marketing in Richmond

If you want to have the best social media content, we have the tools to make it happen. We also specialize in website development, search engine optimization, and more so contact us online today or call (434) 288-3020.