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In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses seeking to make an impact. As we step into 2024, the winds of change continue to shape the industry, with Richmond, VA, at the forefront of innovation.

That’s why GigStrategic, a top digital marketing agency in Richmond, VA, has highlighted some of the most important trends for you here.

Social Media Advertising Trends: The Era of Authenticity

Richmond businesses are recognizing the importance of authenticity in social media advertising. Consumers, now more than ever, prioritize authenticity when choosing brands to support. Brands like Rare Beauty, owned by Selena Gomez, have set an example by collaborating with relatable creators instead of high-profile influencers. This shift resulted in 98% of total campaign conversions driven by creator content on platforms like TikTok, highlighting the effectiveness of genuine connections.

Influencer marketing has become a means to humanize brands, as seen with Lenox, a classic dinnerware company. By collaborating with influencers in unique settings, Lenox generated nearly 900 link clicks, exceeding the estimated potential reach by almost 400%.

In Richmond, this trend is gaining traction, with businesses recognizing the power of authentic connections in the digital realm.

Content-Centric Trends in Advertising: Creating Meaningful Connections

Richmond businesses are embracing content-centric advertising to create meaningful connections with their audience. User-generated content (UGC) continues to reign supreme, trusted by 86% of brands and retailers. Consumers prefer customer-generated photos over brand-created images, with UGC-based ads experiencing click-through rates four times higher than the average.

As businesses in Richmond harness the influence of UGC, they are not only achieving higher engagement but also witnessing a 50% decrease in cost-per-click compared to ads without UGC. Whether it’s customer-written reviews, photo/video content, or written reviews from social media influencers, Richmond businesses are recognizing the authenticity and impact of user-generated content.

Mobile Advertising Trends: Navigating the Digital Highway

In the ever-evolving realm of digital marketing, one certainty remains – the omnipresence of mobile devices. With a majority of internet users accessing the web through their smartphones, the influence of mobile advertising cannot be underestimated.

More than just a trend, mobile optimization has become a strategic imperative for brands seeking to expand their reach. As the preferred choice for internet access, mobile devices, including tablets, contribute to over half of the yearly internet traffic. Ignoring this reality is not an option for businesses aiming to stay relevant in the digital era, which means working with a reliable marketing and website development team to ensure your online content is optimized for all devices is crucial.

Contact our digital marketing agency in Richmond, VA today

As Richmond-based companies embrace these trends, they position themselves to thrive in the dynamic and competitive digital marketing arena. The digital marketing landscape in Richmond, VA, is evolving in tandem with global trends, and the team from GigStrategic is always on the cutting edge.

We specialize in guiding individuals through the intricacies of online visibility, social media, SEO, website management, and digital advertising.

Create your action plan today by contacting us online or calling (434) 288-3020.