Adding Google Analytics to Your Website
Google analytics is a free platform that gives robust data on the traffic to your website. It can be very helpful in capturing historical data and measuring the performance of various marketing and advertising campaigns.
1.Create an account https://analytics.google.com (Ideally, use a business gmail that is also attached to other Google products.)
2. Get your tracking ID or the snippet of code, aka the pixel, that will need to be added to your site. You can send this to your web developer or if you are a DIY type, you can implement yourself.
3. Implement the pixel. Screenshots belowof a few popular options. Can also be implemented through Google Tag Manager.
This is a very basic overview. There are more nuances to this that may need to be considered and additional information and more details can be found here.