Instant Gratification In The Digital Marketing World
In a world where everything you want is at your fingertips, it’s hard to wait for good things to happen! Social media and technology have made patience a thing of the past. Instant gratification is one of the main aspects of the digital marketing world that makes it difficult to maintain customers. With many companies offering similar services, having a booming business begins with efficiently giving clients what they want!
Instant gratification is something that has always been a part of life, but is more prevalent than ever now. Never before have so many people been social media users, keeping instant gratification on the rise. While it may seem like it can’t go hand in hand with digital marketing, if approached correctly you can use it to your advantage.
Some examples; a quickly loading Google search, Instagram posts, shopping online, or simply just visiting a website. Instant gratification is a big part of our everyday, fast paced lives. No matter what, it is at the forefront of consumers’ minds. Whether they realize it or not they are affected by the need to get instant results. For example; when your customers attempt to access your website, and are met with a slow loading, glitchy domain they aren’t likely to come back to your site. Resulting in less traffic for your business! It’s frustrating for consumers when they have to wait for your site to load. Fixing your loading speed, and removing viruses can help you to play into instant gratification. Ideally this will consequently help you retain customers.
Navigating Instant Gratification In Marketing
Instant gratification makes digital marketing a challenge, because if your business is not following along with the Instant Gratification Market, then you will never get out in front of your competition. In this modern day era, all aspects of our lives must be efficient, the same applies to your marketing strategies! If your customers are unable to get in touch with you quickly, or don’t receive satisfaction from your business, they’ll not be return customers. Which is why we are here to help you work alongside instant gratification rather than work against it!
Firstly, you will want to provide some type of immediate satisfaction for your customers or they will find another business that can. You can do this by sprucing up your Local Online Presence. For example, creating a Google My Business profile (GMB), for when your business or something similar is searched on Google, your business will be readily accessible and visible. Having an accurate Google My Business profile will show your customers that your business is reliable, trustworthy, and it puts your information ahead of your competitors, who may not have a Google My Business Profile. The main idea is to be easily accessible to any new or repeat customer, in order to create that instant gratification within your customers.
Use It To Your Advantage
In digital marketing it’s easy to be lumped into a large group with all the other agencies around the world, here at Gig Strategic we like to stand out! One of the ways we stand out is by working in accordance with our clients. We do this by paying attention to our clients’ consumers. We want to get your business out in front of your competitors, as well as boost the amount of traffic you are currently getting on your site.As stated, a proactive way to market your business is by taking advantage of instant gratification and getting out ahead of other businesses similar to yours.
While it may seem odd to market according to basic human function, it makes perfect sense! Instant gratification plays on your Ventral Striatum; the part of your brain responsible for wanting something to instantly reward you. Therefore if you reward your customers with whatever they are searching for, then you are more likely to have a thriving business. This somewhat overly digital aspect of our culture will make or break your business. Efficiently respond to emails, phone calls, and be willing to go the extra mile, then your business will surely thrive.
How Gig Strategic Can Help
In conclusion, consumers need to be able to easily access your content. Which is why we recommend taking advantage of instant gratification. Here at Gig Strategic Digital Marketing, our strategy is summed up as “Being There & Being Sticky”. This means, having engaging content, such as short form videos, or photos being consistently posted, and follow up with said content, then you will be readily available to your customers. Therefore making your business There & Sticky! This then subjects customers to instant gratification! If it’s short, sweet and informative you will likely keep customers coming back. We specialize in helping businesses of all sizes get their Local Online Presence established! Once you have achieved a solid local online presence, you can continue to bolster your brand, and get out in front of your customers.
If you have any questions regarding instant gratification and how it can affect your marketing strategy please reach out to Gig Strategic with any more questions! Click Here to contact us for help with all your marketing needs!