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Here are a few key statistics to look for in google analytics! This powerful tool helps businesses track and analyze their website traffic. In this blog post, we’ll highlight some key statistics that you should be looking for in Google Analytics. These metrics will help you make informed decisions about your website and marketing strategies.

Sessions and Users

Sessions refer to the number of individual visits to your website, while users refer to the number of unique visitors. These two metrics provide a good overview of the overall traffic to your website. You can use this information to see if there has been an increase or decrease in the number of visits to your site, which can indicate whether your marketing efforts are paying off.

Bounce Rate

The bounce rate is the percentage of visitors who leave your website after only visiting one page. A high bounce rate can indicate a problem with your website, such as poor content or a slow loading time. By monitoring your bounce rate, you can identify areas where you need to improve your website to keep visitors engaged. Make sure to keep bounce rate on your rader when looking for key statistics on google analytics.

Pages per Session 

Pages per session refers to the average number of pages a visitor views during a single session on your website. A high number of pages per session is a good sign that visitors are engaging with your content and exploring your site. If you see a low number of pages per session, it could indicate a problem with your website structure or the quality of your content.

Average Session Duration

Average session duration refers to the amount of time a visitor spends on your website during a single session. A high average session duration is a positive sign that visitors are finding your content engaging and valuable. If you see a low average session duration, it may be time to reevaluate the quality of your content and the user experience on your site. 

New vs Returning Visitors

Google Analytics allows you to track the number of new visitors to your website and the number of returning visitors. This information can help you understand your audience better and tailor your marketing strategies to reach new visitors or retain existing ones.

Mobile vs Desktop Traffic

It’s important to track the proportion of your traffic that comes from mobile devices versus desktop computers. This information can help you make informed decisions about how to optimize your website for different devices, as well as determine which type of traffic is more valuable to your business.

Acquisition Channels

Lastly, Google Analytics provides information about how visitors find your website, such as through organic search, direct traffic, or referral traffic from other websites. This information can help you understand which marketing channels are driving the most traffic to your site and where you should focus your efforts in the future.

In conclusion, these are some of the key statistics to look for in Google Analytics. By monitoring these metrics, you can make informed decisions about your website and marketing strategies. Which in turn, will help you grow your business and reach your goals! Remember, Google Analytics is just one tool in your marketing arsenal! It’s important to use it in conjunction with other tools and strategies. That way, you will be able to get a complete picture of your online presence.

If you are a small business owner that needs help navigating Google Analytics please Contact Us today!