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As we begin a new year there is no time to waste, because marketing trends are on the rise! If you are a business owner, entrepreneur, or employee here are three marketing trends to look for in 2023.

Trend 1: Search Engine Optimization

Many businesses have already utilized SEO for years, but over the next year we plan to see this marketing strategy climb to new heights. Search Engine Optimization is the process of optimizing your website to increase its visibility. This is done whenever someone searches for something relating to your business on Google, Bing or Yahoo. We foresee many companies finally taking advantage of SEO in 2023 because of the changes to the digital world in the last few years. With nearly everyone being online these days, the competition is far greater, meaning the markets are more saturated.

Today, there are 9.1 million Etailers in the world and 2.5 million in America, all selling online. It is much harder in the modern world to beat out the commodities as a brand owner.  As a small business owner there are a lot of things you can do to help yourself get out in front of the competition, but utilizing SEO will be one of your main lifelines. Having Search Engine Optimization as one of the tools in your digital toolbelt will greatly help boost your online traffic.

Trend 2: Native Ads Will Begin To Take The Stage

Native Ads are on the rise in the digital marketing world. This is partly due to their aesthetic. Native Ads take on the look and feel of the site/page that they are being displayed on. Doing so makes them more inclined to be clicked, read or watched. This is because as a consumer, you don’t automatically think it’s an ad. These ads look like they are something that is meant to be within the site you are exploring. For example, consumers look at native ads 53% more frequently than display ads, that is a huge percentage. These ads can be positively impactful for your business.

Native ads are great to utilize for your business, because they are a way to connect with users in the digital format they are currently using. These ads can be found anywhere, be that a website, webpage, blog or social media. Because Native ads appear within content, it creates a seamless aesthetic that does not overwhelm, or become overbearing for users. Making them have a higher probability of being clicked. 

There are many different types of advertising that you should use as a business owner but native ads should be at the top of your list. They are very popular and should be something you utilize as a business owner in the new year. Native Ads are becoming one of the main marketing trends to look for in 2023, and as a business owner it is important to take note of what your customers are interacting with. Try incorporating this trend into your digital marketing strategy this year!

Trend 3: Blogging

As we all know, blogging is nothing new to the digital world. However, as the old saying goes, “if it ain’t broke, don’t fix it”. Blogging has been popular since the mid 90’s and will continue to be in the new year. Making blogging our 3rd marketing trend to look for in 2023. Blogging can look different depending on your business, but as long as you post blogs on your website and have links to those blog posts on your social media, you are on the right track. 

The best way to keep track of the blogs you create, is to have a blog tab on the homepage of your website, which links to a blog page. In doing so, people who visit your website are able to revisit past blogs. This way they are able to continue to utilize the information that you have previously written about and come back to it time and time again. 

There are different types of blogs that you can write depending on your unique brand. Those could look like educational content, personal information, business tips & tricks, fashion, recipes, travel, and so much more. It all depends on your personal niche as a business owner. 

Tap into the benefit of blogging by simply starting with writing about what you know, your business. When it comes to grabbing attention from customers searching the web, blogs rank very highly on the spectrum, simply by being there. As a rule of thumb, keep your blogs full of SEO rich keywords relative to the services or products that you provide. The idea is to build awareness with blogs in order to keep customers coming back to your business’s website. Utilize this amazing marketing trend to continue to grow your business in 2023. 


We hope that these marketing tips will help you to take on 2023 with confidence! Please contact us to learn more about how we can help you reach your business goals in the new year. We are your Digital Marketing Agency in Charlottesville!