The Backdrop
Boulder Fountain in Madison, VA builds and installs custom backyard fountains & firepits. They carry a beautiful array of products that enhance their clients’ landscapes, and ship their fountains nationwide. Boulder Fountain started their engagement with us in February of 2020.
Their main goals were to boost online presence, increase SEO rankings, and attract new customers through advertising.
Results Over 1 Year
300% Increase
In Google Searches
38 #1 Keyword Rankings
Lifted To Page 1 Of Google
382% Increase
In Customer Actions From Google
The Plan
We implemented a 3-tiered plan to get Boulder Fountain to their goals. This includes our Local Online Presence Package, Search Engine Optimization, and Advertising (Google Search, Display, and Facebook.) First and foremost, basic Online Presence:
Benchmark Results: March – May 2020
At the beginning of our engagement, here is a benchmark for Boulder Fountain’s searches & views in Google.
One Year Later:
In the same months, one year later, we can see the drastic boost in searches and views:
That represents a 300% increase in searches, and over a 200% increase in views.
Customer Actions: 1 Year Comparison
In 2020, at the beginning of our campaign, Boulder Fountain was only generating about 102 customer actions in Google within a three-month period (requests for directions, website visits, and calls).
Through our efforts, we have boosted customer actions by 382% one year later.
Search Engine Optimization – Keyword Rankings
We launched
Below you will find how these keywords have benefitted Boulder through a simple incognito Google search, using the keyword “Boulder Water Feature” as an example:
From one simple search, you can see that Boulder Fountain has come up #1 for an organic search. Demonstrating that our SEO efforts have truly helped their campaigns.
In the last year of having a Google Ads campaign, Boulder Fountain has seen tremendous growth in impressions and clicks-
We will continue our efforts to ensure that Boulder Fountain maintains these incredible numbers.
Here at Gig Strategic, we are very happy to be working with Boulder Fountain and have greatly enjoyed helping them achieve their goals. We look forward to continuing this partnership for years to come.
