Search Engine Marketing (SEM)
Digital advertising is the gasoline on the fire. This is where we aggressively push your brand to get in front of your target audience. To be there and be sticky with digital advertising, we typically recommend a multi-channel approach. This would include programmatic display, paid search, OTT, paid social and other more aggressive lower funnel advertising services.
While SEO helps a website rank over time for the possibility of visitors, search engine marketing (SEM) involves instantly getting in front of those visitors with paid ads. There are several digital advertising options available. We can help you sort through the options and make the best choices depending on which part of the funnel your are targeting, who your prospective customers are, and what your total budget is.
At Gig Strategic, we offer a flexible service that gives our clients the ability to test a variety of channels. We will help you find the right mix in real time with real data in order to help optimize your campaign and get the best results.
Programmatic, targeted, addressable display ads get in front of the right audience at the right time with the right message. These ads can be static, dynamic and designed to fill any available inventory across the web. This is typically a top to mid-funnel channel to help build brand recognition and generate demand for your product or service.
These digital ads leverage more targeting capabilities to deliver your voice across the social channels. Beyond boosting a post, this is a way to generate more engagement and drive consumers lower in the funnel as they learn more about your product and service. There are many ad styles to choose from including carousel, video, and more.
PAID SEARCH (PPC)
Paid search, aka pay-per-click (PPC) or cost-per-click (CPC), is a way for a brand to capture demand in real time as users search Google, Yahoo!, or Bing. These ads typically appear at the top of the search engine results page (SERP) and garner a vast majority of the click through traffic. This is a lower funnel channel that can require a higher capital investment but is also a better option to generate leads and conversions. Tap into customers who are already looking directly for your services – it’s a no brainer!
VIDEO ADS (OTT)
Video Ads, also known as over-the-top (OTT) ads, give advertisers options to get in front of targeted audiences with video content. This is a very effective way to communicate your brand’s message, value proposition and ask for your prospect’s business when done properly. This product gives access to stream platforms and other sites where video inventory is available.