One of the best digital marketing tactics to employ when your company is looking to generate returns and rise in the rankings as quickly as possible is implementing a digital advertising campaign with Google Ads. However, for your campaign to be as successful as possible, there are some key strategic factors to keep in mind.
The Key Elements of a Google Ads Campaign
It’s essential to have a clear grasp on the key elements of a Google Ads campaign to get great results, and some of the most important components are:
- Campaign Details: The details of your campaign is the first thing that should be decided upon. At this stage, be sure to include what GEO locations (if any) you’ll be targeting, your bid strategy and budget range, and the specific language/s you’ll be using. Additionally, now is the time to nail down your overall goals and objectives for your campaign.
- Keywords: When it comes to ranking the SERPs, keywords are vital. So, choose the proper industry-related keywords by performing detailed research, then apply those results to your campaign.
- Ad Group: To create the specific structure of your Google Ads campaign, you’ll need to choose the ad group you want to use. For example, if you sell kitchen equipment, you’ll likely want to have ad groups for ovens, stoves, blenders, etc.
Structuring Your Account
It’s important to structure your Google Ads account to optimize your results. However, there’s no one-size-fits-all approach. The variety of ways you can structure your account includes basing it on your products or services, your website’s structure, or targeting specific locations. Each one of these structures can help you achieve different goals. For example, if you want to push your latest products, it’s probably best to choose a structure that focuses on your goods/services. However, those that want to drive more traffic to their brick-and-mortar stores will likely want to choose a structure that largely focuses on GEO locations.
Keep Your Keyword List to a Minimum
After performing all of that keyword research, it’s easy to get carried away and load your campaigns with as many keywords as possible. However, in the case of ad campaigns, less is more. By keeping your list of keywords to the 10-20 range it helps keep your campaign focused and will generate the best results. Also, be sure to avoid duplicate keywords.
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