A Successful Marketing Plan

3 Keys To Creating and Implementing A Marketing Plan As small business owners, we are constantly being pulled in many directions. We have limited time and money. And to make matters worse, the digital world is not only more important than ever but more sophisticated...

Holistic Marketing: Your Business Needs A Fitness Plan

The Trouble With New Year’s Resolutions How often does this happen? We make New Year’s resolutions in January. We’re all pumped up to start a new routine and hit our goals. But by February, we find most of our resolutions have fallen to the wayside....

5 Things to Consider Before Buying Leads Online

A business owner trying to find the digital marketing silver bullet through buying leads online recently made me an offer. “Just get me qualified leads and I will pay you $”x” for each one!” I thought about this and responded, To me, it is like this analogy. I do not...

Accountability With Digital Marketing

Accountability with digital marketing is one of the biggest challenges that business owners face. With all the requirements of running a business, marketing and advertising can easily be neglected. The business owner wants to be focused on meeting with and retaining...

Local Paid Search Strategies – Bidding on Brand

Paid search is one of the most effective ways to capture demand as it is driven in real time by the user looking for something right now. But, many businesses wonder should I be bidding on my brand? They may be looking for more information on returning a gift, or a...
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