5 Things to Consider Before Buying Leads Online

5 Things to Consider Before Buying Leads Online

A business owner trying to find the digital marketing silver bullet through buying leads online recently made me an offer. “Just get me qualified leads and I will pay you $”x” for each one!” I thought about this and responded, To me, it is like this analogy. I do not...
Accountability With Digital Marketing

Accountability With Digital Marketing

Accountability with digital marketing is one of the biggest challenges that business owners face. With all the requirements of running a business, marketing and advertising can easily be neglected. The business owner wants to be focused on meeting with and retaining...
Local Paid Search Strategies – Bidding on Brand

Local Paid Search Strategies – Bidding on Brand

Paid search is one of the most effective ways to capture demand as it is driven in real time by the user looking for something right now. But, many businesses wonder should I be bidding on my brand? They may be looking for more information on returning a gift, or a...
The Birth of a Business Website

The Birth of a Business Website

A business website may be more important today than the actual physical location of the business. In the beginning when any business owner prepares to open its doors, many things will be considered in choosing and developing the right location.  It may be a location...