Digital Marketing Blog
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Don’t Start Marketing Until…
I’m not supposed to do this. This is not what you expect to hear from me. As a digital marketing consultant, why would I ever discourage anyone from marketing? At the end of the day, I want to recommend marketing when it will be successful. And there are certain...
Charlottesville Web Design: Why Every Small Business Needs A Website
The local businesses in Charlottesville are the lifeblood of our economy and culture. We're proud to work with many local leaders, advising them on all aspects of their digital marketing. Above all, every business large and small needs a website. Here are a few...
Holistic Marketing: Your Business Needs A Fitness Plan
A marketing plan is like a fitness plan – many balanced parts working together over the long term.
Why You Need A Digital Marketing Strategy For The Winter—And Into 2021
We should be clear. There’s never a time when you don’t need a digital marketing strategy. However, with the unique challenges that 2020 has posed, this winter may be a particularly difficult one for many businesses. We want to encourage everyone that a digital...
5 Tech Trends For Your Digital Marketing Strategy
While getting started on launching a digital marketing strategy for your business is a crucial first step, it should be noted that this is a realm in which the goal posts will always be moving. This means that the digital marketing strategy for your business should be...
5 Things to Consider Before Buying Leads Online
A business owner trying to find the digital marketing silver bullet through buying leads online recently made me an offer. “Just get me qualified leads and I will pay you $”x” for each one!” I thought about this and responded, To me, it is like this analogy. I do not...
Accountability With Digital Marketing
Accountability with digital marketing is one of the biggest challenges that business owners face. With all the requirements of running a business, marketing and advertising can easily be neglected. The business owner wants to be focused on meeting with and retaining...
Local Paid Search Strategies – Bidding on Brand
Paid search is one of the most effective ways to capture demand as it is driven in real time by the user looking for something right now. But, many businesses wonder should I be bidding on my brand? They may be looking for more information on returning a gift, or a...
Getting the Most Out of Online Business Directories
After you have built your website, one of the next places to focus on in order to continue to establish the strong foundation of your online presence is online business directories or online business listings. In the days of yore, businesses HAD to be in the...
The Birth of a Business Website
The Business Websites A business website may be more important today than the actual physical location of the business. In the beginning when any business owner prepares to open its doors, many things will be considered in choosing and developing the right location. ...